Kay Dale

Service designer




I'm a service designer working at Government Digital Services. I work alongside a lot of talented folk and loving designing services for the public.  I have worked on citizen identity with GOV.UK Verify, I have helped discover how government ensures all its digital infrastructure is secure, and most recently I'm working with a team to help make buying in government simpler. 


Prior to joining GDS I worked with Royal Trinity Hospice, Royal Bank of Scotland, and an education technology startup. I have an MA in service design from the Royal College of Art , where I won an award from Age UK for Inclusive Design.







Odds & Ends
Better end of life experiences
Engage young people in problem gambling treatment
Trinity's House
Bringing end of life care to the high street
Royal Bank of Scotland
Envision the 2020 branch experience
Reinvent the public interest function of the accounting and auditing profession
Camden council
Increase the recycling rate within the borough of Camden
The friend to friend delivery service
Educational App Store
Assess the effectiveness of educational apps against curriculum based outcomes
Utilise technology to reduce trade waste
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Curriculum Vitae 



Service Designer with Government Digital Services, London

July 2016 - present

Service Designer with Royal Trinity Hospice, London

October 2015 -June 2016

Service Designer with Royal Bank of Scotland, Edinburgh

July 2015 - September 2015

Digital Designer with Educational App Store, London

September 2013 - October 2014

Freelance digital designer

Educational App Store, Bath Academy and EnvisionX

2013 - 2015 


MA Service Design (graduated with distinction)

Royal College of Art, 2014 - 2016

BA Hons Graphic Design (graduated with 2:1)

Arts University Bournemouth, 2010 - 2013


Helen Hamlyn Design Award (ageUK award for Inclusive Design)

The Helen Hamlyn Centre for Design, 2016

If you are interested in working with me or have any questions about projects I have worked on drop me an email.

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