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Kay Dale

Service designer

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I’ve been working as a contract service designer since November 2022. Covering projects in Discovery, Alpha and Beta in this time. This has enabled me to use a broad range of design skills from workshop facilitation, user research, journey mapping, prototyping and service blueprinting.

Prior to this, I worked for the Government Digital Service for 6 years. Whilst I have specialist knowledge in designing services for civil servants and back office operations, I have significant exposure to high profile citizen facing services such as passport and driving license renewals services. I have sat on 30+ GDS Service Standard assessment panels as a design assessor and have taken 3 services through various types of service assessment - with every service passing through to the next stage.


Prior to joining GDS I worked with Royal Trinity Hospice, Royal Bank of Scotland, and an education technology startup. I have an MA in service design from the Royal College of Art, where I won an award from Age UK for Inclusive Design.




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Curriculum Vitae 



Senior Service Design Contractor with Fieldside Studio 

November 2022 - Current 


Senior Service Designer with Government Digital Services, London

July 2016 - November 2022

Senior Service Designer with Essex County Council 

July 2020 - November 2020

Service Designer with Royal Trinity Hospice, London

October 2015 -June 2016

Service Designer with Royal Bank of Scotland, Edinburgh

July 2015 - September 2015

Freelance digital designer

2013 - 2015 

Digital Designer with Educational App Store, London

September 2013 - October 2014


Remote workshop facilitation, June 2021

Advanced line manager,
Feb 2020

Workshop facilitation, June 2018

Train the trainer, May 2018

Communication skills, April 2017

Persuading & influencing, April 2017

GDS Assessor training, Feb 2017


MA Service Design (graduated with distinction)

Royal College of Art, 2014 - 2016

BA Hons Graphic Design (graduated with 2:1)

Arts University Bournemouth, 2010 - 2013


Helen Hamlyn Design Award (ageUK award for Inclusive Design)

The Helen Hamlyn Centre for Design, 2016

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