Kay Dale
Service designer
About
I’ve been working as a contract service designer since November 2022. Covering projects in Discovery, Alpha and Beta in this time. This has enabled me to use a broad range of design skills from workshop facilitation, user research, journey mapping, prototyping and service blueprinting.
Prior to this, I worked for the Government Digital Service for 6 years. Whilst I have specialist knowledge in designing services for civil servants and back office operations, I have significant exposure to high profile citizen facing services such as passport and driving license renewals services. I have sat on 30+ GDS Service Standard assessment panels as a design assessor and have taken 3 services through various types of service assessment - with every service passing through to the next stage.
Prior to joining GDS I worked with Royal Trinity Hospice, Royal Bank of Scotland, and an education technology startup. I have an MA in service design from the Royal College of Art, where I won an award from Age UK for Inclusive Design.
Work
Curriculum Vitae
Employment
Senior Service Design Contractor with Fieldside Studio
November 2022 - Current
Senior Service Designer with Government Digital Services, London
July 2016 - November 2022
Senior Service Designer with Essex County Council
July 2020 - November 2020
Service Designer with Royal Trinity Hospice, London
October 2015 -June 2016
Service Designer with Royal Bank of Scotland, Edinburgh
July 2015 - September 2015
Freelance digital designer
2013 - 2015
Digital Designer with Educational App Store, London
September 2013 - October 2014
Training
Remote workshop facilitation, June 2021
Advanced line manager, Feb 2020
Workshop facilitation, June 2018
Train the trainer, May 2018
Communication skills, April 2017
Persuading & influencing, April 2017
GDS Assessor training, Feb 2017
Education
MA Service Design (graduated with distinction)
Royal College of Art, 2014 - 2016
BA Hons Graphic Design (graduated with 2:1)
Arts University Bournemouth, 2010 - 2013
Awards
Helen Hamlyn Design Award (ageUK award for Inclusive Design)
The Helen Hamlyn Centre for Design, 2016