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Kay Dale

Service designer

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I'm a senior service designer working at Government Digital Services. I have worked on a range of programmes including digital identity, an emerging technology accelerator and a payment platform for government. I have been seconded to Essex County Council where I gained insight and experience in Local Government. Most recently I have been working in an internal consultancy for other government departments. Where I gained experience working with key departments such as DVLA, Home Office, BEIS, CDDO & Crown Prosecution Service. I am a very experienced Government Service Standard assessor, having sat on 20+ assessment panels. In 2021 I represented GOV.UK Pay for Design in their Live assessment which passed first time. 


Prior to joining GDS I worked with Royal Trinity Hospice, Royal Bank of Scotland, and an education technology startup. I have an MA in service design from the Royal College of Art, where I won an award from Age UK for Inclusive Design.




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Curriculum Vitae 



Senior Service Designer with Government Digital Services, London

July 2016 - present

Senior Service Designer with Essex County Council 

July 2020 - November 2020

Service Designer with Royal Trinity Hospice, London

October 2015 -June 2016

Service Designer with Royal Bank of Scotland, Edinburgh

July 2015 - September 2015

Freelance digital designer

2013 - 2015 

Digital Designer with Educational App Store, London

September 2013 - October 2014


Remote workshop facilitation, June 2021

Advanced line manager,
Feb 2020

Workshop facilitation, June 2018

Train the trainer, May 2018

Communication skills, April 2017

Persuading & influencing, April 2017

GDS Assessor training, Feb 2017


MA Service Design (graduated with distinction)

Royal College of Art, 2014 - 2016

BA Hons Graphic Design (graduated with 2:1)

Arts University Bournemouth, 2010 - 2013


Helen Hamlyn Design Award (ageUK award for Inclusive Design)

The Helen Hamlyn Centre for Design, 2016

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