Educational App Store

Assessing the effectiveness of educational apps against curriculum based outcomes

The Educational App Store is built on the premise of providing Parents, Teachers, and Students with certified apps which best align with curriculum-based learning. I worked at the startup as a digital designer for just over a year with the objective to build upon an existing website to improve user experience, reduce dependency on paid traffic, and increase overall engagement. 

Working with a developer, content writer and digital marketer we rebranded, redesigned and relaunched the entire site and achieved the following Google Analytics improvements:

  • Unique visits +46.68%

  • Bounce rate -49%

  • Time on site +610%

  • Page views +440%

  • Organic Traffic +148.5% 

  • Paid Traffic -98.76%

 

Homepage
Homepage

I redesigned the homepage to reflect the services EAS provide. The top carousel can be frequently updated with the latest information while the fixed buttons below direct users to the product landing pages

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Registration page
Registration page

Redesign of the registration page to clearly show the benefits to joining the mailing list. Causing a 87% spike in registrations over the first month.

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Landing page
Landing page

Redesigned targeted landing page so users were better aware of the services on offer to them.

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Homepage
Homepage

I redesigned the homepage to reflect the services EAS provide. The top carousel can be frequently updated with the latest information while the fixed buttons below direct users to the product landing pages

press to zoom
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