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Educational App Store

Assessing the effectiveness of educational apps against curriculum based outcomes

The Educational App Store is built on the premise of providing Parents, Teachers, and Students with certified apps which best align with curriculum-based learning. I worked at the startup as a digital designer for just over a year with the objective to build upon an existing website to improve user experience, reduce dependency on paid traffic, and increase overall engagement. 

Working with a developer, content writer and digital marketer we rebranded, redesigned and relaunched the entire site and achieved the following Google Analytics improvements:

  • Unique visits +46.68%

  • Bounce rate -49%

  • Time on site +610%

  • Page views +440%

  • Organic Traffic +148.5% 

  • Paid Traffic -98.76%


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