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    KAY DALE

    Contact
     
    If you are interested in working with me or have any questions about projects I have worked on drop me an email.
    kaydale@live.com

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    Educational App Store

    Assessing the effectiveness of educational apps against curriculum based outcomes

    The Educational App Store is built on the premise of providing Parents, Teachers, and Students with EAS Certified apps which best align with curriculum-based learning. 

     

    I worked at the startup as a digital designer for just over a year with the objective to build upon existing website to improve user experience, reduce dependency on paid traffic, and increase overall engagement. 

    While I was there the company achieved the following anayltics: 

    Uniques +46.68%, bounce rate -49%, time on site +610%, page views +440%, organic +148.5%, paid -98.76%.

     

    Registration page

    Registration page

    Redesign of the registration page to clearly show the benefits to joining the mailing list. Causing a 87% spike in registrations over the first month.

    Landing page

    Landing page

    Redesigned targeted landing page so users were better aware of the services on offer to them.

    Homepage

    Homepage

    I redesigned the homepage to reflect the services EAS provide. The top carousel can be frequently updated with the latest information while the fixed buttons below direct users to the product landing pages

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