National Problem Gambling Clinic
Increasing the engagement of young people within gambling addiction treatment
The National Problem Gambling Clinic (NPGC) is a South West London-based clinic treating problem gamblers free of charge. They wanted to improve engagement with young people aged 18-24, as their research shows this group has the highest level of non-attendance at the clinic whilst also representing a significant proportion of calls to national helplines.
Due to the time constraints of the project, it was not possible to directly engage with service users. The research was initially conducted with internal staff and subject matter experts.
As part of our design process we developed a series of prototypes to engage NPGC with the process and to serve as conversation starters with young problem gamblers while visiting betting shops.
Hap is a Cognitive Behavioural Therapy app. The digitalised CBT allows users to follow treatment at a pace that suits them which emphasises the idea that the user is in control of their treatment. Hap eliminates waiting times as treatment can begin right after an assessment which responds to a much more immediate culture and furthermore the mobile format allows users to access the CBT treatment whenever they need it most - responding to the insight that addiction desires fluctuate and the current treatment is not agile enough to accommodate for this.